If you have a busi­ness, you have a story to tell, and you know how impor­tant it is to get that story right. Your bot­tom line depends on it.

To tell your story well, howe­ver, you need to do more than avoid the obvious edi­ting mis­ta­kes that will make you look unpro­fes­sio­nal. You need to find the pre­cise words, the com­pe­lling turns of phrase, that will demons­trate your com­mit­ment not just to qua­lity, though qua­lity is cru­cial, but to the vision that makes your busi­ness mea­ning­ful, both to you and your clients. Peo­ple will see, in the care you take with your words, the care you will take with the busi­ness they give you. That’s why, if you have wri­ting to do, you want the wri­ter who’s doing it to be someone whose expe­rience and ima­gi­na­tion you can trust. I have writ­ten and/or desig­ned brochu­res, web copy, direct mar­ke­ting pie­ces, iden­tity sys­tems and more for a variety of clients in a range of indus­tries, inc­lu­ding accoun­ting, cons­truc­tion, con­sul­ting, finan­cial ser­vi­ces, health insu­rance, direct mar­ke­ting and tra­vel. Check out the sam­ples of my work below, and if you think you have a job for which I might be the right per­son, fill out my con­tact form, and I will get back to you as soon as possible.

Par­tial Client List

• Gru­ber Palum­beri Raf­faele PC: I wrote the copy for Gru­ber & Palumberi’s print brochure when Jerry Palum­brei hired me in the late 1990s because he was dis­sa­tis­fied with the copy writ­ten by the brochure’s desig­ner. I am proud to say that, more than a decade later, Gru­ber Palum­beri Raf­faele is still using parts of that text on their com­pany web­site.

• Seria­tim: When Sonya Weisshappel-Christy star­ted her orga­ni­zing busi­ness, also in the late 1990s, she hired me to name it. She wan­ted one word that would “say it all,” while brin­ging an inte­llec­tual weight to her company’s image. To be a good orga­ni­zer, after all, is to be smart in many dif­fe­rent ways. You need not only to think logi­cally and sys­te­ma­ti­cally, but you must also unders­tand the psycho­logy of how and why peo­ple order our lives the way we do. Seria­tim is a Latin word mea­ning “in a series, in order,” and Sonya chose it from among the alter­na­ti­ves with which I pre­sen­ted her because it sig­ni­fied the detai­led, metho­di­cal and tho­rough approach that she brings to orga­ni­zing. She’s still in busi­ness, still using the name I hel­ped her choose, and she has become very suc­cess­ful. Just take a look at her web­site.

• The Roslyn Bread Com­pany: Unfor­tu­na­tely, this won­der­ful bakery-café went out of busi­ness before the narrative-c0upon cam­paign I hel­ped the owner design could be put to the test. Our idea was to create a series of cha­rac­ters, fic­tio­nal cus­to­mers of The Roslyn Bread Com­pany, whose sto­ries we would follow through a series of 200-word vig­net­tes that would be prin­ted on the cou­pons the bakery used to pro­mote itself. We deci­ded that one of the cha­rac­ters should be a fic­tio­na­li­zed ver­sion of the owner, and it was her sta­te­ment of pur­pose, “The Ans­wer Is In The Bread,” with which we began. We had plans to deve­lop three narra­ti­ves: one about a family that came to the bakery every Sun­day for brunch; one about a cou­ple who star­ted dating after they met at the café; and one about a friendship that deve­lo­ped bet­ween two regu­lar cus­to­mers, an elderly woman and a young man. Each vig­nette would inc­lude some infor­ma­tion, some news, about what was hap­pe­ning at the bakery. Because the bakery went out of busi­ness, howe­ver, we never deve­lo­ped these ideas further, and we only com­ple­ted one cou­pon, which you can see here. A narra­tive cam­paign such as this one is a great way to gene­rate human inte­rest in your busi­ness, esta­blishing a rela­tionship with clients and poten­tial clients that inc­lu­des an emo­tio­nal invest­ment in the plea­sure the sto­ries give them, adding to the satis­fac­tion they get from doing busi­ness with you.

• Silk Road Safa­ris: Another client that is, sadly, no lon­ger in busi­ness, Silk Road Safa­ris was a tra­vel agency that focu­sed on hel­ping the Cen­tral and West Asian nations along the Silk Road – Uzbe­kis­tan, Kazakhs­tan, Taji­kis­tan, Tur­key and others – deve­lop their tou­rism indus­tries. Silk Road Safa­ris hired me to write the copy for a direct mail post­card that would cap­ture the poetry and mys­tery of the region. Take a look at the post­card here.