If you have a business, you have a story to tell, and you know how important it is to get that story right. Your bottom line depends on it.
To tell your story well, however, you need to do more than avoid the obvious editing mistakes that will make you look unprofessional. You need to find the precise words, the compelling turns of phrase, that will demonstrate your commitment not just to quality, though quality is crucial, but to the vision that makes your business meaningful, both to you and your clients. People will see, in the care you take with your words, the care you will take with the business they give you. That’s why, if you have writing to do, you want the writer who’s doing it to be someone whose experience and imagination you can trust. I have written and/or designed brochures, web copy, direct marketing pieces, identity systems and more for a variety of clients in a range of industries, including accounting, construction, consulting, financial services, health insurance, direct marketing and travel. Check out the samples of my work below, and if you think you have a job for which I might be the right person, fill out my contact form, and I will get back to you as soon as possible.
Partial Client List
- Gruber Palumberi Raffaele PC: I wrote the copy for Gruber & Palumberi’s print brochure when Jerry Palumbrei hired me in the late 1990s because he was dissatisfied with the copy written by the brochure’s designer. I am proud to say that, more than a decade later, Gruber Palumberi Raffaele is still using parts of that text on their company website.
- Seriatim: When Sonya Weisshappel-Christy started her organizing business, also in the late 1990s, she hired me to name it. She wanted one word that would “say it all,” while bringing an intellectual weight to her company’s image. To be a good organizer, after all, is to be smart in many different ways. You need not only to think logically and systematically, but you must also understand the psychology of how and why people order our lives the way we do. Seriatim is a Latin word meaning “in a series, in order,” and Sonya chose it from among the alternatives with which I presented her because it signified the detailed, methodical and thorough approach that she brings to organizing. She’s still in business, still using the name I helped her choose, and she has become very successful. Just take a look at her website.
- The Roslyn Bread Company: Unfortunately, this wonderful bakery-café went out of business before the narrative-c0upon campaign I helped the owner design could be put to the test. Our idea was to create a series of characters, fictional customers of The Roslyn Bread Company, whose stories we would follow through a series of 200-word vignettes that would be printed on the coupons the bakery used to promote itself. We decided that one of the characters should be a fictionalized version of the owner, and it was her statement of purpose, “The Answer Is In The Bread,” with which we began. We had plans to develop three narratives: one about a family that came to the bakery every Sunday for brunch; one about a couple who started dating after they met at the café; and one about a friendship that developed between two regular customers, an elderly woman and a young man. Each vignette would include some information, some news, about what was happening at the bakery. Because the bakery went out of business, however, we never developed these ideas further, and we only completed one coupon, which you can see here. A narrative campaign such as this one is a great way to generate human interest in your business, establishing a relationship with clients and potential clients that includes an emotional investment in the pleasure the stories give them, adding to the satisfaction they get from doing business with you.
- Silk Road Safaris: Another client that is, sadly, no longer in business, Silk Road Safaris was a travel agency that focused on helping the Central and West Asian nations along the Silk Road – Uzbekistan, Kazakhstan, Tajikistan, Turkey and others – develop their tourism industries. Silk Road Safaris hired me to write the copy for a direct mail postcard that would capture the poetry and mystery of the region. Take a look at the postcard here.
