If you have a busi­ness, you have a story to tell, and you know how impor­tant it is to get that story right. Your bot­tom line depends on it.

To tell your story well, how­ever, you need to do more than avoid the obvi­ous edit­ing mis­takes that will make you look unpro­fes­sional. You need to find the pre­cise words, the com­pelling turns of phrase, that will demon­strate your com­mit­ment not just to qual­ity, though qual­ity is cru­cial, but to the vision that makes your busi­ness mean­ing­ful, both to you and your clients. Peo­ple will see, in the care you take with your words, the care you will take with the busi­ness they give you. That’s why, if you have writ­ing to do, you want the writer who’s doing it to be some­one whose expe­ri­ence and imag­i­na­tion you can trust. I have writ­ten and/or designed brochures, web copy, direct mar­ket­ing pieces, iden­tity sys­tems and more for a vari­ety of clients in a range of indus­tries, includ­ing account­ing, con­struc­tion, con­sult­ing, finan­cial ser­vices, health insur­ance, direct mar­ket­ing and travel. Check out the sam­ples of my work below, and if you think you have a job for which I might be the right per­son, fill out my con­tact form, and I will get back to you as soon as possible.

Par­tial Client List

• Gru­ber Palum­beri Raf­faele PC: I wrote the copy for Gru­ber & Palumberi’s print brochure when Jerry Palum­brei hired me in the late 1990s because he was dis­sat­is­fied with the copy writ­ten by the brochure’s designer. I am proud to say that, more than a decade later, Gru­ber Palum­beri Raf­faele is still using parts of that text on their com­pany web­site.

• Seri­atim: When Sonya Weisshappel-Christy started her orga­niz­ing busi­ness, also in the late 1990s, she hired me to name it. She wanted one word that would “say it all,” while bring­ing an intel­lec­tual weight to her company’s image. To be a good orga­nizer, after all, is to be smart in many dif­fer­ent ways. You need not only to think log­i­cally and sys­tem­at­i­cally, but you must also under­stand the psy­chol­ogy of how and why peo­ple order our lives the way we do. Seri­atim is a Latin word mean­ing “in a series, in order,” and Sonya chose it from among the alter­na­tives with which I pre­sented her because it sig­ni­fied the detailed, method­i­cal and thor­ough approach that she brings to orga­niz­ing. She’s still in busi­ness, still using the name I helped her choose, and she has become very suc­cess­ful. Just take a look at her web­site.

• The Roslyn Bread Com­pany: Unfor­tu­nately, this won­der­ful bakery-café went out of busi­ness before the narrative-c0upon cam­paign I helped the owner design could be put to the test. Our idea was to cre­ate a series of char­ac­ters, fic­tional cus­tomers of The Roslyn Bread Com­pany, whose sto­ries we would fol­low through a series of 200-word vignettes that would be printed on the coupons the bak­ery used to pro­mote itself. We decided that one of the char­ac­ters should be a fic­tion­al­ized ver­sion of the owner, and it was her state­ment of pur­pose, “The Answer Is In The Bread,” with which we began. We had plans to develop three nar­ra­tives: one about a fam­ily that came to the bak­ery every Sun­day for brunch; one about a cou­ple who started dat­ing after they met at the café; and one about a friend­ship that devel­oped between two reg­u­lar cus­tomers, an elderly woman and a young man. Each vignette would include some infor­ma­tion, some news, about what was hap­pen­ing at the bak­ery. Because the bak­ery went out of busi­ness, how­ever, we never devel­oped these ideas fur­ther, and we only com­pleted one coupon, which you can see here. A nar­ra­tive cam­paign such as this one is a great way to gen­er­ate human inter­est in your busi­ness, estab­lish­ing a rela­tion­ship with clients and poten­tial clients that includes an emo­tional invest­ment in the plea­sure the sto­ries give them, adding to the sat­is­fac­tion they get from doing busi­ness with you.

• Silk Road Safaris: Another client that is, sadly, no longer in busi­ness, Silk Road Safaris was a travel agency that focused on help­ing the Cen­tral and West Asian nations along the Silk Road – Uzbek­istan, Kaza­khstan, Tajik­istan, Turkey and oth­ers – develop their tourism indus­tries. Silk Road Safaris hired me to write the copy for a direct mail post­card that would cap­ture the poetry and mys­tery of the region. Take a look at the post­card here.